I just unearthed this wonderful vintage catalog of plus size vintage fashions from Lane Bryant, the leading distributor of larger size clothing and accessories from the deco 1930s. The Style Book of Slenderizing Fashions.
Fabulous deco early 1934 and 1935 fall and winter vintage fashions are shown for the larger lady which shows that plus size clothing even in the 30s was stylish and up to date with what was happening in the fashion world.
These dresses, coats, shoes and hats are the same styles and silhouettes as the smaller sizes.
So yes, larger sizes were available and not at all dowdy or old lady looking.
I have a large inventory of plus and larger sized clothing from the 1930s through the 60s to add to Bettes Bargains Vintage clothing shop in the near future.
Below are a few photos from the book and some items from my shop that mirror these styles.
All catalog photos courtesy of a 1930s Lane Bryant fashion book.
1934 35 Fashion Book
Lane Bryant 1934 35 style book
Lovely 1934 vintage dresses for plus size women
1930s hats for larger woman
Vintage shoes styles from 1934 and 1935
Vintage 1930s coat collar
- Navy felt 1930s hat. Sold.
1930s black leather shoes
Add collars and cuffs to update a plain 30s coat
From Another Time Vintage Apparel, my other shop.
Vintage 1920s shoes with cut steel buckles 6 1/2
Oh I love it! Now that is a style book I hadn’t seen. Thank you for sharing it with us!